Case study

Protecting a Global Football Brand: How Juventus Strengthens Cyber Defense with Picus Security

Industry: Professional Sports / Entertainment
Number of Employees: 200 - 250
Products: Security Control Validation (SCV)
Picus Exposure Validation
About: Founded in 1897 and based in Turin, Juventus Football Club is one of the most successful and historic football clubs in the world. Competing in Serie A, the club has built a global reputation for excellence, winning numerous domestic league titles and major international honors, including the UEFA Champions League. Known for its iconic black-and-white colors and the motto “Fino alla Fine” (“Until the End”), Juventus plays its home matches at the Allianz Stadium and reaches hundreds of millions of supporters worldwide through its sporting achievements, cultural impact, and commitment to innovation both on and off the pitch.

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We have to manage several external providers, and we have to be sure that our security posture is ready to face internal and external threats"

Challenges & Results

Challenge: Manual security audits providing only periodic snapshots

Result: Real-time insight into security posture
Challenge: Complex attack surface across stadium, training, hospitality, and medical facilities

Result: Centralized exposure validation across all key facilities and systems
Challenge: Large volumes of sensitive personal, financial, and medical data

Result: Safe simulation of real-world attacks
Challenge: Limited visibility into control effectiveness

Result: Clear understanding of control effectiveness
Challenge: High effort and cost of traditional assessments

Result: Reduced time and cost through continuous automated validation

The Challenge: Securing a Global Sports Enterprise

Juventus manages multiple facilities and technology environments that support the club’s operations, including Allianz Stadium, the training center, J Hotel, and J Medical, the club’s medical center. These locations generate and store significant amounts of sensitive data, including personal, medical, and financial information.

According to Mirko Rinaldini, Head of Information and Communication Technology (ICT) for Juventus Football Club, protecting these environments requires constant vigilance.

The club must also manage multiple external partners while ensuring that its cybersecurity defenses remain effective against modern threats.

Traditionally, Juventus relied on standard cybersecurity practices such as audits, vulnerability assessments, and penetration testing. While valuable, these methods provided only periodic insight into the organization’s security posture.

With global fans constantly paying attention and match-day pressure, Juventus isn’t a typical organization. We have to protect our digital environment and our facilities, such as Allianz Stadium, the training center, J Hotel, and J Medical, our medical center. This is challenging because of the amount of data—personal, medical, and financial—that we own and that requires different kinds of protection in our daily operations and during match days."

Mirko Rinaldini
Head of Information and Communication Technology (ICT)

The Solution: Continuous Exposure Validation

To address these limitations, Juventus adopted Picus Security’s exposure validation approach. This allows the organization to simulate real-world cyberattacks and evaluate how its defenses respond in real time.

Exposure validation enables the security team to safely simulate attacks and analyze how their defenses react under realistic conditions.

This approach gives Juventus continuous visibility into its cybersecurity readiness and allows the team to validate the effectiveness of their defensive tools whenever needed.

With Picus and its exposure validation approach, we are able to check the security posture of our organization and our security systems in real time, whenever we need"

Mirko Rinaldini
Head of Information and Communication Technology (ICT)

Why Juventus Chose Picus Security

Juventus selected Picus Security because of its innovative approach to security validation and its ability to provide actionable insights.

The Juventus team also values the collaborative nature of the partnership.

Their platform is constantly evolving, and they listen to our feedback."

The Results

By implementing Picus Security’s exposure validation platform, Juventus has moved from periodic security testing to continuous validation of its cybersecurity defenses.

This shift allows the organization to better understand its security posture, respond more quickly to potential risks and maintain strong protection for the club’s operations and sensitive data.

For a global sports organization operating under constant attention, this level of visibility and validation is essential.

What Our Customers Say

It is no different from a Magician. Ever since we took Picus into our inventory, it has helped significantly to increase our maturity level.

IT Security and Risk Management- Energy and Utilities Industry
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Picus completes the task it is required to do perfect as a BAS solution. Threat database is up to date & updated frequently after a new malware or campaign.

IT Security Engineer - Banking
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Using Picus, we can conduct risk analysis about possible attacks for their impact on people, processes and technology layers.

IT Manager - Healthcare and Biotech Industry
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A very successful platform where we can test the accuracy of our security investments and see their scores.

Manager, IT Security and Risk Management - Manufacturing
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Picus is very good attack simulation tool in overall. It shows all security vulnerabilities and guides..

Sr. Information Security & Risk Officer - Banking
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There is a very nice team from which I can get quick support. The application provides us with great convenience and confidence in our work.

Information Security Specialist - Transportation
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We've been using product for seven years. It's very useful and easily integrated with the network environment and security products.

System Engineer - IT Services
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If you have a complex environment and not enough human resource, Picus will help you to prioritize your tasks with its extended detection capabilities.

IT Specialist - Insurance
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We have been using Picus more than 1,5 years, we can truly say this product gives us every aspect of our protection. Its suggestions save our times and show us how we are ready for upcoming threats.

CIO - Banking
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It helped us a lot in detecting faulty configurations and troubleshooting. It also gave us an idea about the investments we are planning to make.

IT Security and Risk Management - Retail
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