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The Challenge: Securing a Global Sports Enterprise
Juventus manages multiple facilities and technology environments that support the club’s operations, including Allianz Stadium, the training center, J Hotel, and J Medical, the club’s medical center. These locations generate and store significant amounts of sensitive data, including personal, medical, and financial information.
According to Mirko Rinaldini, Head of Information and Communication Technology (ICT) for Juventus Football Club, protecting these environments requires constant vigilance.
The club must also manage multiple external partners while ensuring that its cybersecurity defenses remain effective against modern threats.
Traditionally, Juventus relied on standard cybersecurity practices such as audits, vulnerability assessments, and penetration testing. While valuable, these methods provided only periodic insight into the organization’s security posture.
With global fans constantly paying attention and match-day pressure, Juventus isn’t a typical organization. We have to protect our digital environment and our facilities, such as Allianz Stadium, the training center, J Hotel, and J Medical, our medical center. This is challenging because of the amount of data—personal, medical, and financial—that we own and that requires different kinds of protection in our daily operations and during match days."
Mirko Rinaldini
Head of Information and Communication Technology (ICT)
The Solution: Continuous Exposure Validation
To address these limitations, Juventus adopted Picus Security’s exposure validation approach. This allows the organization to simulate real-world cyberattacks and evaluate how its defenses respond in real time.
Exposure validation enables the security team to safely simulate attacks and analyze how their defenses react under realistic conditions.
This approach gives Juventus continuous visibility into its cybersecurity readiness and allows the team to validate the effectiveness of their defensive tools whenever needed.
With Picus and its exposure validation approach, we are able to check the security posture of our organization and our security systems in real time, whenever we need"
Mirko Rinaldini
Head of Information and Communication Technology (ICT)
Why Juventus Chose Picus Security
Juventus selected Picus Security because of its innovative approach to security validation and its ability to provide actionable insights.
The Juventus team also values the collaborative nature of the partnership.
Their platform is constantly evolving, and they listen to our feedback."
The Results
By implementing Picus Security’s exposure validation platform, Juventus has moved from periodic security testing to continuous validation of its cybersecurity defenses.
This shift allows the organization to better understand its security posture, respond more quickly to potential risks and maintain strong protection for the club’s operations and sensitive data.
For a global sports organization operating under constant attention, this level of visibility and validation is essential.
